How to Get Cover Quotes
In my current book MARKET OR DIE I wanted to examine one question many writers have debated for a long time. Do cover quotes help sell books? When one author endorses another is creates a brand...
View ArticleKnow Your Ideal Reader
If you write romance, you probably already know a general formula for crafting a story that will do the genre proud. And I mean a bit more than the “boy meets girl/boy loses girl/boy gets girl”...
View ArticleWhy Authenticity Is Essential for an Author Brand
Have you ever wondered why George R.R. Martin became so popular? Fans from all around the world eagerly wait for his book. They are hooked on a special factor – authenticity. But it’s not just about...
View ArticleWhen You Should Change Your Author Brand
When I first started publishing in 2013, I was writing Young Adult historical romance as Jennifer McGowan. A year later, I added contemporary romance as Jennifer Chance. A year after that? Urban...
View ArticleHow to Find Your Readers
I am honored to post another guest column before RU begins hiatus later this month. RU has been a go-to site for me to learn and hear from favorite authors who inspire me including some of the...
View ArticleMaking the Most of a BookBub Ad
BookBub. It is the Holy Grail of book advertising. It is the Mount Everest that each author Sisyphus dutifully pushes the boulder up month after month hoping (mostly in vain) that this time the rock...
View ArticlePromotion Strategies for New Authors
New Author? New at Promotion? So am I. Let’s share ideas. What’s worked and what fell flat.When , book one of The Matawapit Family Series published by eXasty Books, released on July 06, 2018, I...
View ArticleThe Definitive Guide to Author Photos, Part 1: Before the Shoot
It must be done, people. If you are a published author or are about to be published and you want readers to be able to connect with you on a personal basis, you must have author headshots/photographs...
View ArticleThe Definitive Guide to Author Photos, Part 2: Do’s and Don’ts
This is the second in a series of articles about how to get the best professional headshots and photos possible. Here’s the first article in the series: The Definitive Guide to Author Photos, Part 1:...
View ArticleThe Definitive Guide to Author Photos, Part 3: During and After the Shoot
This is the second in a series of three articles about how to get the best professional headshots and photos possible. Here’s the first article in the series: The Definitive Guide to Author Photos,...
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